Doing personal branding with SEO is one of the strategic objectives to take advantage of website or blog optimization. Because investing in your name is a decisive aspect, impossible to ignore.
People trust people, not slogans and sales promises. With this I do not want to diminish the hard work that copywriters do in creating pages dedicated to the sale of a good or service. But for this to work, there must be trust in the brand. That's right, the brand is at the heart of your marketing strategy. Even when you are a freelancer and you have to push your name and surname . Doing personal branding with SEO becomes an obligation, especially in very competitive sectors, but how can you put your business into practice? Can search engine optimization work alongside social media marketing? Sure! Be found with your name and surname If you are doing personal branding the first objective is clear: to make people find your official website with the name and surname. It seems like a trivial passage, but it is not so because you are not always the owner of this combination: it is a keyword like any other and can often have competition that is difficult to find when you have a common name. Or maybe when there is a celebrity with the same name and surname combination. So, the first point to do: create an official website that positions itself well with a brand search. Which, in this case, corresponds to your name? To do this you need to intervene on the main elements of on-page SEO optimization that can make a difference in positioning:
The URL deserves special attention. Do you want to position your website with name and surname? The ideal solution is to buy a second level domain that contains precisely this combination. Do it as soon as possible to prevent it from being purchased by other people. Activate a brand protection strategy SEO is made of this: conquering and occupying strategic positions in the serp. Do you want to do Personal Branding with SEO NYC ? Occupies the main positions on the results page when searching for your first and last name. How? Start buying the domains that concern you with different extensions. The most common ones (.it. .Com) are sufficient, you don't have to spend a fortune. At the same time remember to register the main social profiles with your name and surname: they have a good ranking on Google and can occupy valuable positions to bring the public towards what concerns you firsthand and not towards resources that do not belong to you. Many companies try to open Wikipedia pages for this reason, but often the results are null because this platform has very restrictive policies towards those who try to do marketing. By the way, do you see the box on the side? This is the Knowledge Graph which extrapolates useful information to those looking for your name and surname. To optimize this element you can use the basic search engine settings . Be recognized as a professional Have you positioned yourself with the keyword relating to the name and surname? Perfect, this is a good starting point but certainly not a destination. You can get a lot more out of your strategy. Doing Personal Branding with SEO is important to be recognized as a professional in a certain sector: people must associate your name with certain values and skills. The goal is this: to ensure that your name is associated with a professional sector in the mind of the audience. I have a blog in the pipeline and want to open a structured site? The thought immediately goes to do this you need a typical on-page SEO job, with keyword analysis to build in the best possible way the commercial pages, those that will lead potential customers to become such, and the editorial calendar of the blog. Do we delve into this point? Start blogging (the right way) The blog is essential in personal branding: through an online diary you can intercept information searches and make yourself known by the public as a reference point in a given sector. Helping others to find concrete, useful and well-structured answers is the best way to:
How should I start personal branding with the blog? First put aside any idea of separating domains or creating third tiers. Or maybe the diary corresponds to the home page, and is not bound to a subfolder. In any case, your identity must be linked to that of the blog. This is important for personal branding with Best SEO NYC. Because the positions conquered in the serp will have your name and surname, completing that project for which you must be identified as a professional in a specific sector. And then the inbound links you earn from the blog will help the main domain emerge. Start studying navigation keywords At first you can have null results, but over the years - if you work well - you find that there are navigational searches. That is to say with your brand within the combination entered on Google . This means that there are people interested in what you do. And they use Google to reach you. Monitoring the branded keywords is important for two reasons: recording the diffusion of your name (the presence of these searches is a good result in terms of personal branding) and feeding the sector that made you known. So I can foresee new articles, specific landing pages, specific content marketing works such as the creation and distribution of ready-made models for blog readers. Maybe to be distributed for free or after subscribing to a contact list to do email marketing. Without forgetting that here you have to operate on different signals and set aside a vision based on watertight compartments. And it is in these cases that you can foresee direct Facebook, webinars, different solutions to ride a trend that you have identified thanks to a good keyword research. Doing Personal Branding with SEO means this: having the foresight of those who don't just work in their sector. Do you want to do Personal Branding with SEO? I guess the answer is positive. And it's a good place to start: being aware that search engine optimization can help you get your name out in a competitive sector is important. But that's not enough; you have to work in order to face the sector with the right professionalism. Positioning the website with the first and last name is not the ultimate goal. You have to connect your brand to values, skills, virtuous ideas. Have you started working on this topic? With what results? Leave experiences and questions in the comments. Related Post: SERP Search Results Comments: How Will They Affect SEO?
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The business management of a start up? Here is our list of 10 classic bankruptcy cases to learn from if you are thinking of starting a business! What are the main causes of failure that a start-up can generally face? Let's find out now together by analyzing the following examples in detail: 10 more or less striking mistakes that entrepreneurs of young companies should never make. # 1 - Offer products or services of little interest In order for it to be possible to embrace a business management projected to growth, it is important to invest time and money only in interesting products and services for a significant share of consumers: if the public is not in the least attracted by the solutions proposed by our business, the chances that the same will amps and developments are drastically reduced. # 2 - Rely on partners and collaborators with too different ideas Anyone who wants to open a business with the aim of making it flourishing and profitable must necessarily pay close attention to the choice of members and collaborators to be included in the team. Having different points of view in a team can be an important resource; but if the ideas, objectives and approaches are too far apart, a strength enhancer can turn into a time bomb. Opening a business means sharing common goals, aspirations and the ways to reach them. # 3 - Don't prove aggressive and determined enough When it comes to doing business, having an aggressive and determined attitude (in a business sense) is often what makes the difference between those who will achieve their goals and those who will not even get there. All of us can feel a bit of dislike towards very aggressive or persistent sellers, but often it is these who knowingly how far they can manage to close impossible deals. We must be able to react decisively to waste and doors closed in the face, avoiding demoralization and keeping the goal in mind. # 4 - Don't consider the time it takes to raise money Since (in most cases) significant economic resources are needed to start a business, it is necessary to consider the time needed to raise funds from the beginning : contact investors or venture capitalists and convince them to finance a certain business project It is certainly not a simple thing, but by planning the objectives to be achieved in the short and long term (within a month to make the first agreement, within 2 to have an X sum, etc.) the difficulties are significantly reduced . Read also: Types of Non- Banking Financial Company (NBFC) in India # 5 - Not being able to make correct estimates If the founder of a commercial business fails to make estimates for the future that can prove to be acceptably truthful and concrete, he risks losing more or less considerable amounts of money: when, for example, we find ourselves hypothesizing the public's response to of a certain product or service, it is necessary to know how to recognize the line that separates what we want to achieve and what we could realistically achieve. The classic mistake of the beginner is to consider his offer so quality and unique that every potential customer is just waiting for his arrival, this without even considering the other offers on the market, the loyalty of customers to existing products or services, pricing, the location (in the case of physical exercises) etc ... # 6 - Don't have a long-term vision A good rule to follow when it comes to starting a new business is to establish even before the start of the objectives to be achieved in the short, medium and long term: real goals that allow the entrepreneur to grow his business in gradually and constantly, developing it as much as possible both internally (choosing an appropriate office, new hires, etc.) and externally (customer acquisition, advertising, etc.). # 7 - Investing too much money in risky products or services If, especially in the start-up phase, the owner chooses to invest a lot of funds on items or services that have not been sufficiently tested and validated by comparison with the market , he risks finding himself unable to manage a potentially deleterious negative return for the entire business: first to allocate considerable amounts to "innovative" or "unconventional" products or services, it is important to make sure that they work and interest our target. To this end, it is preferable to initially invest a minority of the energies and funds available for testing and gradually allocate an increasing effort if the feedback is positive . This model dictates that effort at work should be divided into the following ratio:
# 8 - Propose products-services too similar to those of the competition Proper business management requires (among other things) the ability to produce solutions that on the one hand (as already mentioned) interest the public and on the other is not a precise copy of the offer of others. An item identical to that sold by a competitor already known in the market can only attract if it is much cheaper on an economic level (in this case, however, you run the risk of devaluing your goods, obtaining poorer earnings and triggering a deleterious war on the downside ). The best compromise is the one capable of balancing important factors such as originality, usefulness and price. # 9 - Underestimate the importance of constant growth To open a business with the aim of transforming it into a successful company, you must focus every day on its growth : after creating a good customer base in the first period, it is therefore important to continue to focus on aggressive strategies that allow you to expand loyal audiences while increasing earnings and expansion opportunities. Favorable times can often lead to "sitting down” or investing too many resources in activities that are not growth but for example development. Growth continues, although slow is the one that will pay for development and that will protect the business in times of crisis. Read also: auditors in Dubai # 10 - Rely on the wrong investors To ensure prosperity for a certain business, it is necessary for the founder to find the right financial partners in the start-up phase: they are able to understand their role as a financier (the shareholder cannot think of intervening in technical matters if not has competence), who understand the business (there is nothing worse than explaining to a person who does not understand your business how you are spending their money) and who are able to understand the return on investment and which are according to the return plan. This is our list of 10 examples of bankruptcy to learn from: more or less widespread mistakes, which young entrepreneurs should avoid making in order to guarantee more successful opportunities for businesses. |
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August 2022
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